LIFEWTR Series 6: A Fusion of Creativity and Hydration

PepsiCo's Innovative Approach to Bottled Water Design

The inspiration behind LIFEWTR is rooted in the brand's purpose-driven ethos. More than just water, LIFEWTR fuses creativity and purpose to inspire its consumers. The design is at the heart of the brand, evident on the bottle itself, and in how it communicates through artists and brand content, in stores, and at live events.

What sets LIFEWTR Series 6 apart is its focus on Diversity in Design. The brand showcases the work of emerging international artists Ji Won Choi, Jamall Osterholm, and Daniel Cloke. These artists use design as a medium to express their diverse backgrounds, share original perspectives, and inspire positive change. This initiative highlights how diverse perspectives can enhance our collective cultural experience.

Furthering its commitment to promoting emerging talent, LIFEWTR partnered with the Council of Fashion Designers of America. This partnership allowed these young designers to present their collections during New York Fashion Week, providing them with a significant platform to showcase their creativity.

The uniqueness and innovative approach of LIFEWTR Series 6 have not gone unnoticed. The design was awarded Platinum in the A' Packaging Design Award in 2019. This prestigious award recognizes world-class, exceptional, and highly innovative designs that showcase unmatched professionalism, contribute to societal wellbeing, and advance the boundaries of art, science, design, and technology.

In conclusion, LIFEWTR Series 6, designed by PepsiCo Design & Innovation, is more than a bottled water brand. It is a platform that promotes diversity in design, supports emerging artists, and inspires positive change. The brand's innovative approach to design has not only resulted in a premium bottled water experience but also a significant contribution to the design industry.